SportPesa – Wikipedia

SportPesa - Wikipedia

SportPesa is a sports activities information know-how and sports activities betting model with operations in Tanzania, South Africa, Italy, Eire, the Isle of Man, and the UK, the place it operates at the side of TGP Europe.[1][2]


SportPesa in Kenya was owned and operated by Pevans East Africa, an organization with shareholders from principally Kenya, Bulgaria, and america.[3] Sportpesa in Italy is collectively owned with RCS Media, the most important media firm in Italy.[4]

Sports activities Involvement[edit]

SportPesa has invested within the improvement of the native sports activities leagues and tournaments in Kenya and Tanzania.[5][6][7]

The corporate has signed agreements to construct native and worldwide partnerships in soccer(soccer), rugby, boxing, motorsport,[8] athletics, golf and kabaddi.[9][10][11]

The corporate has sponsored numerous tournaments, amongst them the 2014 Wambia Memorial Soccer Event in Kakamega, The Francis W. Maingi memorial soccer event in Kitui, the Obulala Soccer Event, Koth Biro Soccer Event and the SportPesa Tremendous eight Premier League.[12]

With over 100 grassroots groups from Nairobi estates registered to take part, the Tremendous eight event, which is run by Excessive Sports activities Restricted, grew right into a full-fledged league in 2016 after monetary assist from SportPesa, with the intention of bettering grass-root soccer, with various gamers happening to affix top-flight Kenyan groups.[13][14][15]


In Soccer, the Kenyan Premier League, Kenya’s home high tier membership competitors, in addition to a key sponsor of the Harambee Stars and Harambee Starlets, Kenya’s nationwide males’s and girls’s soccer groups respectively. This partnership has seen the introduction of linkages with English golf equipment Arsenal, Southampton and Hull Metropolis, the place the golf equipment’ administration, coaches and gamers have taken half in numerous coaching programmes and engagements.[16][17][18]

The important thing focus of the contract with the Soccer Kenya Federation is to make sure that the nation develops as a footballing nation, with the acknowledged mission of qualifying for the 2022 FIFA World Cup.

In February 2017 a staff dubbed the SportPesa All-Stars, chosen from the 16 Kenyan Premier League golf equipment, grew to become the first-ever staff from the nation to play in England, the place they misplaced 2–1 to a Hull Metropolis Choose aspect on the KCOM Stadium. This partnership is additional geared in the direction of exposing Kenyan gamers to the worldwide stage.[19][20][21]

The corporate has additionally entered right into a take care of the Beneath-20 sides from the Kenyan Premier League to facilitate a event that’s performed throughout faculty phrases breaks in April, August and December.[22]

On the finish of every season, the perfect gamers, coaches and staff managers collect for the celebrated Footballer of the 12 months (FOYA) Awards the place winners chosen by a joint panel of SJAK and KPL coaches are celebrated, with the Participant of the 12 months profitable KSh1,000,000 (approx. USD10,000).[23][24]

SportPesa can also be the shirt sponsor of signed Kenya Sevens Rugby staff, Gor Mahia and AFC Leopards, two of Kenya’s most adorned golf equipment, in addition to Nakuru All Stars, a second division staff.[25][26][27]

The corporate’s sponsorship standing of groups in Kenya is suspended following the withdrawal of its working license and fee instruments by the Kenyan authorities.[28]

On Saturday, 28 September 2019. Sportpesa lastly shuts enterprise in Kenya. Citing heavy taxation as a 20% Withholding tax was imposed on all profitable bets.[29]


SportPesa presently has sponsorship offers with Simba SC and Younger Africans SC, two main golf equipment within the Tanzania Premier League. The 2 groups have signed five-year sponsorship offers. Moreover, SportPesa sponsored Singida United FC for a yr following their promotion to the Tanzania Premier League.[30][31][32]

South Africa[edit]

In August 2017, SportPesa introduced that it has signed a sponsorship offers with Cape City Metropolis F.C. that performs in South Africa’s Premier Soccer League (PSL).[33]

Formulation 1[edit]

On 13 February 2019 it was introduced that SportPesa grew to become the brand new title sponsor for the Racing Level F1 Group for the 2019 season. The staff was formally entered as SportPesa Racing Level F1 Group. On February 17, 2020, Racing Level CEO Otmar Szafnauer introduced that SportPesa was now not the staff’s title sponsor because of the firm having “had some difficulties of their residence market.”[34]

World partnerships[edit]

SportPesa presently has partnerships with three English soccer golf equipment – Hull Metropolis,[35][36]Arsenal,[37]Southampton

On 16 February 2020, Everton introduced that the partnership with SportPesa would finish after the 2019-20 season, prematurely terminating the 5 yr contract with the membership.[38][39]

SportPesa Tremendous Cup[edit]

In June 2016 SportPesa introduced the primary SportPesa Tremendous Cup,[40] an eight-team soccer knockout event that includes 4 groups every from Kenya and Tanzania. The primary version was held in Tanzania with Kenya’s Gor Mahia FC emerged the event winner.[41] The Winner of the SportPesa Tremendous Cup performed Everton FC on 13 July 2017 in probably the most profitable soccer occasion in East Africa.[42]

Recognition & Awards[edit]

In 2016, SportPesa received the Finest African Sponsorship Award on the Discovery Sports activities Business Awards (DSIA).[43] In 2017, was acknowledged as a Superbrand,[44] positioned 13th within the rating of the perfect firms in Kenya.[45]


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