Bally Applied sciences – Wikipedia

Bally Technologies - Wikipedia

Bally Applied sciences, Inc., is an American producer of slot machines and different gaming expertise primarily based in Enterprise, Nevada. It’s owned by Scientific Video games Company.

The corporate was based in 1968 as Superior Patent Know-how. It will definitely modified its title to Alliance Gaming and in 1996 acquired Bally Gaming Worldwide, a former division of Bally Manufacturing. In 2006, the complete firm adopted the Bally title.

Scientific Video games acquired the corporate in 2014. Immediately, Bally constitutes one of many 4 manufacturers of Scientific Video games, together with SG, WMS and Shuffle Grasp.[4]

Historical past[edit]

Superior Patent Know-how[edit]

Superior Patent Know-how was based in 1968 by Jack Solomon and Alvin Snaper,[5] entrepreneurs who held patents in fields together with medication, optics, and electronics.[6] The corporate’s inventory was publicly supplied the subsequent yr.[7] Its first 12 years had been spent within the growth stage.[5] It boasted a portfolio of over 80 patents,[8] however generated appreciable publicity for 5 particularly: an ultrasonic fluidic gas system for combustion engines, an ultrasonic endodontics gadget, a “louvered tv display”, an ultrasonic meat tenderizer, and an ultrasonic dry cleansing machine.[9]

Entry into gaming[edit]

Superior Patent made its transfer into the gaming business in 1979, buying United Coin Machine Firm, one of many largest slot route operators in Nevada,[9] and asserting plans for the Colorado Belle lodge and on line casino in Laughlin, the primary of a collection of lodges to be constructed within the Las Vegas space.[10] An impediment arose in July 1980 within the type of an SEC investigation, alleging insufficient monetary disclosure and sale of unregistered inventory.[11] Below scrutiny from the Nevada Gaming Fee, Solomon was pressured to step down as chairman, as a situation of licensing for the on line casino.[12] Three new administrators had been added in November to the corporate’s board as a part of a settlement underneath dialogue with the SEC,[13] however by March 1981, regulators nonetheless had questions in regards to the firm’s public disclosure, and buying and selling within the inventory was suspended for 10 days.[14] The SEC investigation led to 1983 with no additional motion towards the corporate,[15] whereas Solomon personally agreed to an injunction towards any additional securities violations, reasonably than preventing costs that he illegally offered inventory within the firm between 1975 and 1980 to lift cash for its gaming ventures.[16]

A administration shake-up within the wake of the SEC probe noticed C. Richard Iannone put in as president in 1981.[17] In line with Iannone, he was advised the corporate “will not final six months”, however he lower bills and restructured debt, effecting a turnaround by 1983.[6] The corporate modified its title to Gaming and Know-how Inc. in March 1983 to raised replicate its focus.[18] The Colorado Belle, described as unprofitable,[6] was offered the next yr to Circus Circus Enterprises for $Four million.[19]

Cal Omega takeover[edit]

On January 1, 1985, the corporate merged with Omega Enterprises, a producer of video slot machines by way of its Cal Omega subsidiary, in a “reverse acquisition”.[20] Gaming & Know-how acquired Omega’s property, and Omega’s shareholders acquired 72.5% of the corporate’s inventory.[21] Certainly one of Omega’s house owners, Alfred Wilms, was named CEO of the mixed firm.[6]

By 1986, machine gross sales had been in a hunch, and slot route operations accounted for 80 p.c of the agency’s income, so the Cal Omega plant in Carlsbad, California was closed.[22] The corporate modified its title once more in 1988, to United Gaming Inc., acknowledging United Coin as its principal asset.[23]

In 1989, United outlined a plan to change into a significant on line casino operator.[24] It opened a $40 million line of credit score to finance the development of 5 mini-casinos.[25] It partnered with the developer of the under-construction Chaparral On line casino to construct and function the property’s on line casino and eating services,[26] and with one other developer on the deliberate Double Eagle lodge and on line casino.[27] It leased the on line casino on the Mizpah Resort in Tonopah, Nevada,[28] purchased the Plantation On line casino in Sparks, Nevada for $9.5 million,[29] and opened two small casinos in Downtown Las Vegas, Miss Lucy’s[27] and the Trolley Cease.[30] Wilms pumped more cash into the corporate, investing $10 million in June 1990 to lift his possession stake to 54 p.c.[31]

The corporate started restructuring its operations in summer season 1990.[32] It deserted the Double Eagle undertaking after its growth accomplice bumped into financing issue,[30] and withdrew from the Chaparral undertaking due to its personal financing issues.[33] By the winter, it was lacking funds to its collectors,[32] however a debt restructuring was achieved in September 1991.[34] United closed Miss Lucy’s On line casino in February 1992.[35]

In 1992, United Gaming expanded to Louisiana, the place video poker had been legalized the yr earlier than.[36] In August, it started operation of 600 machines at two race tracks, the New Orleans Truthful Grounds and Jefferson Downs, and their eight off-track betting parlors.[37][38] United additionally deliberate to put in 1,000 machines at bars and truck stops within the state.[37]

Kirkland-Fort Price takeover[edit]

In 1993, United Gaming and Wilms reached an settlement with Kirkland-Fort Price Funding Companions, a gaggle affiliated with Texas investor Richard Rainwater, for a $5 million funding in alternate for 11 p.c of the corporate.[39] Wilms owned 62 p.c of the corporate, however agreed to surrender management to Kirkland, permitting them to call Four of the 7 administrators, in alternate for the funding.[39] Concurrently, the corporate offered $85 million in convertible debentures.[39] Rainwater outlined a plan to “change into a very massive issue” within the gaming business, on the lookout for bargain-price casinos “in each jurisdiction”.[40]

Rainwater’s degree of involvement in United turned a matter of some dispute. After George W. Bush’s ties to Rainwater, a fellow member of the group that owned the Texas Rangers baseball staff, turned a marketing campaign subject within the 1994 race for governor due to Rainwater’s involvement in playing, Kirkland head Joel Kirschbaum described Rainwater’s curiosity within the firm as “passive”.[41] However a later lawsuit by Bally Gaming alleged that United admitted downplaying Rainwater’s degree of management as a result of Main League Baseball frowned on staff house owners being concerned within the gaming business.[42]

Inside months of the Kirkland funding, United partnered in a bid for a gaming license in Evansville, Indiana, to construct the River Metropolis On line casino,[43] was in discussions to amass a stake within the under-development Diamond Jo On line casino in Dubuque, Iowa,[44][45] agreed to purchase a 45 p.c stake within the under-construction Rainbow On line casino in Vicksburg, Mississippi,[46] and agreed to speculate $20 million for a 43 p.c stake in Capital Gaming Worldwide, which was creating casinos with numerous Indian tribes and the Crescent Metropolis Queen on line casino in New Orleans.[47]

The corporate got here underneath scrutiny in November for its relationship with Antoine Saacks, Assistant Superintendent of the New Orleans Police Division, who had labored as a marketing consultant for United’s video poker operation in Louisiana. Saacks was suspended and later fired for violating a division coverage towards officers working for video poker corporations, and for his connection to Frank Caracci, a nightclub proprietor tied to the New Orleans crime household.[48][49] Every week after the scandal broke, the corporate pulled out of its cope with Capital Gaming; United stated the timing was coincidental, however a Capital Gaming insider stated the state of affairs might affect licensing of the New Orleans on line casino.[50]

In March 1994, United purchased 90 p.c of USA Gaming of Native America, which had gaming growth agreements with 4 Indian tribes.[51] In June, United shaped a three way partnership with On line casino Magic to construct and function a on line casino at Camptown Greyhound Racing in Frontenac, Kansas.[52] In July, United agreed with Lone Star On line casino Corp. to speculate $15 million for a 50 p.c stake within the Pine Hills On line casino to be in-built Bay St. Louis, Mississippi.[53]

Some plans didn’t pan out. In August, the River Metropolis On line casino group withdrew its bid after receiving low marks from an area analysis panel.[54] The corporate introduced plans in September to wind down a few of its smaller operations, closing the Trolley Cease in December 1995, ending the Mizpah Resort lease in April 1996, and promoting the taverns it had acquired in the midst of slot route operations.[55] In December, the corporate determined, after performing due diligence, to not make a proposal for the Diamond Jo.[56]

With Kirkland’s backing in place, analysts anticipated the corporate to execute a significant merger.[57] United was cited as a potential suitor to purchase On line casino Magic,[58]Caesars World,[59] or Circus Circus.[60]

In December 1994, United modified its title to Alliance Gaming Company, to replicate the corporate’s “revitalization and redefinition”.[61]

Bally Gaming acquisition[edit]

Alliance started in search of methods to use its advertising power within the tools enterprise. Firm executives felt there was a market alternative in new riverboat and Indian casinos, the place a slot maker might compete for “shelf house” with out having to persuade on line casino managers to modify from machines constructed by IGT, the market chief with a 70 p.c share.[62] CEO Steve Greathouse felt that machines may very well be made extra enjoyable, extra interactive, and subsequently extra worthwhile, in distinction with IGT, whose executives believed that slot gamblers had been “not taking part in to be entertained”.[62] Ranging from scratch towards such a dominant competitor was daunting although, so Alliance appeared for an acquisition. The pure selection was Bally Gaming Worldwide, the quantity two participant with a 15 to 20 p.c share.[62]

Kirschbaum had contacted Bally Leisure a few merger as early as 1993, however Bally’s CEO rebuffed him due to Alliance’s heavy debt load and lack of earnings, suggesting they “develop their firm a bit”.[63] Talks started once more in October 1994, till Alliance broke them off in February 1995.[63] Bally reached out to Alliance the subsequent month by way of Rainwater, who mentioned prospects together with a three-way merger with Autotote, a maker of lottery and pari-mutuel wagering expertise.[63]

In June 1995, with Bally already contemplating a buyout supply from WMS Industries, Alliance made an unsolicited supply of $210 million in money, inventory, and assumed debt.[64] Days later, Bally’s board of administrators accepted WMS’s supply of $120 million in inventory, conditioned on Bally promoting its German subsidiary, Bally Wulff, for no less than $55 million.[65] Bally referred to as Alliance’s supply “illusory and extremely conditional” on financing,[66] and stated that WMS inventory would give shareholders extra long-term worth than Alliance inventory,[67] and {that a} mixture of Alliance and Bally can be so undercapitalized as to lift licensing considerations amongst gaming regulators.[68]

Alliance undertook a hostile takeover effort,[69] suing to dam the WMS merger, asserting a young supply of as much as $55 million for 4.Four million shares of Bally, sufficient to offer it a controlling curiosity,[66] and in search of consent from Bally’s shareholders to interchange a majority of the board.[70] Bally and WMS fired again with separate lawsuits in search of to dam Alliance’s tender supply.[71] Alliance raised its supply to $70 million for five.Four million shares,[72] and WMS, in flip, raised its whole bid to $142 million.[73] In October, Alliance introduced that it had been tendered 5.Eight million shares,[74] and alleged that Bally and WMS had reached an deadlock over Bally’s failure to discover a purchaser for Bally Wulff.[75] The following day, Bally’s board capitulated, canceling the cope with WMS and approving a merger with Alliance on phrases just like these of the tender supply, with a complete worth of $215 million.[76]

After the 2 corporations agreed to revise the deal right down to $185 million to make sure the mixed firm would have sufficient money to develop,[77] and Alliance raised $166 million in financing,[78] the acquisition was accomplished on June 18, 1996.[79] Bally was organized as three divisions inside Alliance Gaming: Bally Gaming, which made slot machines, Bally Programs, which made on line casino accounting and administration techniques, and Bally Wulff. Bally Gaming and Programs had been mixed right into a single unit in 1998.[80]

In 1999, Bally launched Thrillions, a wide-area progressive jackpot system,[81] as a part of a method to deal with video games to be put in on a revenue-participation bonus as an alternative of being offered outright to casinos.[82] The sport initially launched with a Betty Boop theme, and later added variants primarily based on Blondie[83] and Popeye.[84]

This era additionally noticed the introduction of the EVO VIDEO sport platform and the EVO 3, which was created in partnership with Microsoft.[85][86][87]

The corporate started in search of patrons for its slot route and on line casino operations in late 1999, to slender its deal with gaming expertise.[88] After six months, no acceptable bids had been acquired for the Rail Metropolis and Rainbow casinos.[89] An settlement was reached to promote United Coin to a pair of Iowa riverboat on line casino operators for $118 million,[90] however Alliance backed out of the sale a yr later due to elevated income on the subsidiary.[91]

The 2000s[edit]

Bally took the publicly traded firm from the brink of NASDAQ delisting in 2000 to document revenues and income simply two years later. On December 12, 2002, Alliance Gaming moved from NASDAQ to the New York Inventory Alternate, buying and selling underneath the ticker image “AGI”.

The trouble to divest non-core property resumed in July 2003, with agreements to promote United Coin for $127 million to Century Gaming, the most important slot route operator in Montana,[92] Bally Wulff for $16.5 million to German firm Orlando Administration, and Alliance’s 49 p.c share within the Louisiana video poker operation to New Orleans-based Gentilly Gaming.[93] In December, Alliance agreed to promote the Rail Metropolis on line casino to Sands Regent for $38 million.[94]

In the meantime, Alliance thought of buying Multimedia Video games, a number one maker of Class II machines for Indian casinos and bingo halls, however the asking worth was too excessive.[95] As an alternative, the corporate in 2004 acquired Sierra Design Group for $165 million,[96] giving it a robust entry into the markets for Class II machines, video lottery terminals, and centrally linked progressive machines for Washington state.[97][98]

Figuring out that its Evo platform lacked the horsepower to provide satisfying video video games,[99] Bally re-engineered its total line of video and reel-spinning slot machines. Alpha, its new platform primarily based on Sierra’s working system,[99] dramatically improved Bally’s total portfolio of video games, resulting in the discharge of Scorching Shot Progressives, a brand new collection of video and reel machines. Overtaking the Blazing 7s line, Scorching Shot Progressives rapidly turned the corporate’s greatest vendor and essentially the most profitable product launch within the firm’s historical past. Bally additionally launched a number of new gaming platforms, together with the V20 upright, the dual-screen V20/20 video slot, the S9E reel-spinner and the CineVision wide-screen video gaming gadget. As of July 2009, greater than 550 casinos worldwide make the most of Bally techniques merchandise operating on greater than 400,000 slot machines.

In 2006, Alliance modified its title to Bally Applied sciences, Inc., discontinuing using Bally Gaming and Programs as a subsidiary, to current a unified id.

In 2007, Bally celebrated the 75th anniversary of the Bally trademark with a collection of particular buyer occasions in Atlantic Metropolis, Las Vegas, and Chicago. Additionally, the corporate commissioned Christian Marfels, creator of the e book Bally – The World’s Sport Maker[100]
to put in writing an up to date second version,[85] a duplicate of which was given to each Bally worker.

In 2008, Bally opened a brand new European gross sales/service hub in Amsterdam. It additionally operates two analysis and growth facilities in Chennai and Bangalore, India, using roughly 1000 folks.

In 2008, Bally acquired CoolSign, a multi-media administration device, from Planar. And, in 2009, the corporate’s iVIEW Show Supervisor gained On line casino Journal Journal’s Platinum Award for the “Prime 20 Most Progressive Gaming Know-how Merchandise of 2008.”

On the video games aspect, in 2008 and 2009, Bally launched quite a lot of new gaming merchandise, together with its new Digital Tower Sequence, whose video games characteristic dynamic, interactive and animated top-box shows. Moreover, in 2009 the corporate launched its new “Jumbo” cupboards, which measure almost eight ft excessive by over three ft vast. In late 2009, Bally displayed their new Professional Sequence V22/22 upright and Professional Sequence Slant Prime slot that includes a 22″ sport show and a 26″ prime show. Bally engineered diminished energy consumption in these new platforms. Bally additionally developed Final Texas Maintain’em in 2009.[101][102]

In 2010, Bally offered the Rainbow On line casino to Isle of Capri Casinos for $80 million.[103]

On November 25, 2013, Bally acquired SHFL leisure, a world gaming provider working in 5 main classes: Utility merchandise (together with Deck Mate card shufflers and roulette chip sorters), proprietary desk video games, digital desk techniques, digital gaming machines (together with video slot machines) and iGaming.[104]

In 2014, Bally gained 4 awards within the ‘Slot Flooring Know-how Awards’ in addition to incomes two spots within the annual ‘Prime 20 Most Progressive Gaming Know-how Merchandise’ awards.[105][106]

In August 2014, Bally agreed to be acquired by Scientific Video games, maker of lottery and sports activities betting tools, for $3.Three billion plus $1.Eight billion in assumed debt.[107] The acquisition was accomplished on November 21, 2014.[108] Immediately, Bally represent one of many 4 manufacturers of Scientific Video games, together with SG, WMS and Shuffle Grasp.[4]

Bally Applied sciences is targeted on the on line casino gaming business. Acquisitions of such corporations as On line casino Market, MindPlay and Superior On line casino Programs Company (ACSC) have allowed the Bally Programs division to extend its share of the quickly increasing slot accounting market. Nonetheless, the Legacy Unix SDS slot system remains to be the business customary. The corporate’s previous techniques acquisitions embody the previous Honeyframe, Ltd. of Telford,Bally MultiConnect (BMC) is a distributed Enterprise-Huge Slot Administration System designed for multi-property organizations. Centralized accounting and evaluation features can be found along with asset administration that enable your operations division to have full management and a single view of the complete gaming operation, England and Micro Intelligent Consulting (MCC) of Good, France.[85] Each corporations supply scalable suites of slot accounting and on line casino administration techniques.

The corporate’s present government administration staff consists of:[109]

  • Kevin M. Sheehan, president and chief government officer
  • John Connelly, senior vp of enterprise growth and interactive
  • Neil Davidson, senior vp, chief monetary officer (CFO) and treasurer
  • Adrian Halpenny, senior vp of Australia and Europe
  • Bryan Kelly, senior vp of expertise
  • Katie Lever, senior vp and normal counsel
  • Derik Mooberry, senior vp of video games, table-game merchandise, and interactive analysis & growth
  • Robert Parente, senior vp of North American gross sales and company advertising
  • Sethuram Shivashankar, senior vp of IS/IT and techniques analysis & growth

The corporate’s present board of administrators consists of:

  • Richard Haddrill, chairman of the board
  • Robert L. Guido, director
  • David Robbins, director
  • Joseph Linden, director
  • W. Andrew McKenna, director
  • Michael Klayko


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